Skip to content
Waypoint

Business · Lagos

Sam Okafor

Founder · two exits

Sam teaches from the spreadsheets behind two companies he built and sold, with the mistakes left in.

  • Teaches in English
  • On Waypoint since December 2025
Portrait of Sam Okafor

Verified Oct 13, 2025

Negotiating your offerLesson one is free

Start
4.8

5,200 ratings

About Sam

Sam has spent 12 years building companies

Sam founded two software companies and sold both, the second at ten thousand customers. He now advises first‑year founders, and the questions they bring him became his courses.

Now

Adviser

Founders in their first year, since 2024

Before

  1. FounderA booking software company2019–2024
  2. FounderA payroll software company2014–2019

Checked by Waypoint

12days, four checks

  1. Identity

    We matched a passport over video

  2. Current role

    Company filings show both sales

  3. Work sample

    Two founders reviewed his pricing model

  4. Sample lesson

    Twenty learners rated it 4.8

Sample lesson

10 min

“Unit economics”

Rating from twenty learners

4.8 out of 5

Lesson one is freeNegotiating your offer

Start

Courses

What Sam teaches

Three courses and 45,840 learners so far. Sam teaches all three in English, with subtitles in 10 to 20 languages.

Start today

Sam's courses run at your own pace

Each course runs four weeks or less, too short for a cohort to find its rhythm. You can start any of them today, and follow Sam to hear when a longer one opens with a cohort.

At your own pace

Negotiating your offer

Start today and finish around Nov 5

2 weeks · Free2 hours a week

Start lesson one

Follow Sam, and you get one email when a new course opens.

4.8(5,200 ratings)

What learners say about Sam

By course

  • 3 weeks ago

    “I raised my prices in week two, and the course paid for itself within a month. Sam does not let a neat spreadsheet hide a guess from you.”

    Nate G.

    Negotiating your offer

  • 2 months ago

    “It changed how I prepare for any conversation about money. I walked into my salary review with a number, and I walked out with it.”

    Chloe M.

    Launching to your first hundred

  • 4 months ago

    “Short lessons, real homework and a project that somebody reads and answers. I have not found that on any other course I have paid for.”

    Hannah O.

    Launching to your first hundred

  • 3 months ago

    “I used what I built in module three in a real investor meeting last spring. Nobody found a hole in it, and I knew where the holes would have been, because the course had made me dig every one of them myself first. We closed the round in June, and two of the investors asked which consultancy had built our model. I had built it myself, at my kitchen table.”

    Zara H.

    Negotiating your offer

  • 1 month ago

    “Useful, but it assumes a software business. I run a bakery, so I translated half of the examples into flour, rent and staff hours.”

    Raj K.

    Launching to your first hundred

  • 2 months ago

    “A lot of theory for a course sold as practical. The second half is better than the first, and it is where the exercises and the project start.”

    Steve W.

    Unit economics for founders

1–6 of 12

Keep comparing

More instructors in

Watch Sam teach one lesson tonight

Hear how Sam explains a hard idea, then decide whether the course is worth paying for.

Start lesson oneTeach on Waypoint

Lesson one of Negotiating your offer is free. No card.

A laptop on a white desk by a sunlit window, with shelves of books and plants and an orange armchair beside it