Free previewBusinessBeginner
Pricing what you build
Northline Institute · Guided Project
6,720 learners, rated 4.3
Free
BusinessIntermediate
Unit economics for founders
Work out what one customer costs and earns you, and what has to change for it to pay.
Rated 4.7980 reviews9,640 learners
Taught by Sam Okafor, verified instructorFounder · two exits · Meridian Lab- Length
- 4 weeks at 3 hours a weekAt your own pace, starting today
- Credential
- Earn a course certificateIssued by Meridian Lab
- Language
- Taught in EnglishWith subtitles in 10 languages
- Tutor
- An AI tutor in every lessonIt answers from the lesson on screen
$69once, yours to keep
Or in Waypoint Plus for $29 a month
Enroll for $69Start lesson one freeYour money back within 30 days
Start
About this course
The course is built around the spreadsheet Sam used to raise a second company's seed round from nine investors. You fill it with your own numbers, one tab a week, until it shows you which lever to pull first.
Skills you practice
Syllabus
4 modules
Ends on the project
12 lessons
7 to 18 min each
2 h 37 min of video
Pause to ask the tutor
2 free lessons
Watch before you pay
3 quizzes
17 questions in all
1 project
Reviewed by Sam's team
- 1.2Gross margin16 min
- 1.3Contribution margin12 min
- Quiz · 6 questions8 min
- 2.2Payback period12 min
- 2.3Blended cost and paid cost17 min
- Quiz · 5 questions7 min
- 3.1Retention curves10 min
- 3.2A lifetime value you can defend16 min
- 3.3Cohorts10 min
- Quiz · 6 questions8 min
- 4.1Break-even12 min
- 4.2Which lever to pull first17 min
- 4.3Unit economics for an investor10 min
- Project · Model your own unit economics and find the break-even2 hours
What the price covers
In the price
- 12 video lessons, 2 h 37 min in all
- The AI tutor beside every lesson
- 3 quizzes, graded as you answer
- A project reviewed by Sam's team
- A course certificate when you finish
- Transcripts in 10 languages
Not in it
- Answers the tutor writes for you
- Live classes
- One-to-one mentoring
- A job guarantee
Your instructor
Sam Okafor, verified instructor
Founder · two exits
- Rating
- 4.8
- Learners
- 45.8K
- Courses
- 3
12 years building companies
I founded two software companies and sold both.
Career highlight
My second company grew to ten thousand customers.
How Sam teaches
I teach from my own spreadsheets, mistakes left in.
Reviews, rated4.7980 reviews
Overall rating
- 5 stars, 79% of reviews
- 4 stars, 14% of reviews
- 3 stars, 4% of reviews
- 2 stars, 1% of reviews
- 1 star, 1% of reviews
Nate G.Founder
3 weeks agoFinished
I raised my prices in week two, and the course paid for itself within a month. Sam does not let a neat spreadsheet hide a guess from you.
Chloe M.Account executive
2 months agoFinished
It changed how I prepare for any conversation about money. I walked into my salary review with a number, and I walked out with it.
Hannah O.Marketing lead
4 months agoFinished
Short lessons, real homework and a project that somebody reads and answers. I have not found that on any other course I have paid for.
Zara H.Founder
3 months agoFinished
I used what I built in module three in a real investor meeting last spring. Nobody found a hole in it, and I knew where the holes would have been, because the course had made me dig every one of them myself first. We closed the round in June, and two of the investors asked which consultancy had built our model. I had built it myself, at my kitchen table.
Raj K.Bakery owner
1 month agoFinished
Useful, but it assumes a software business. I run a bakery, so I translated half of the examples into flour, rent and staff hours.
Steve W.Sales lead
2 months agoFinished
A lot of theory for a course sold as practical. The second half is better than the first, and it is where the exercises and the project start.
6 of 980 reviews
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Enrolling
What people ask before they enroll
A person answers anything this list does not. Ask us.
Enough of the basics to follow along without stopping to look things up. Lesson one is free, so open that first: if its practice set feels routine to you, you are ready for the rest of the course.
Nothing expires. 4 weeks at 3 hours a week is the pace the course was planned at, and at an hour a week it takes 12 weeks. The panel above works out a finish date for whatever pace you give it.
This one is self-paced only: at 4 weeks it would be over before a cohort found its rhythm. The discussion under each lesson is where the other learners are, and the instructor reads it.
A certificate from the school that made the course, and the project the instructor's team reviewed. Each comes with a link that anyone, an employer included, can open and check in a few seconds.
Yes, within 30 days of enrolling, from your account page and with no form to fill in or reason to give. Lesson one is free with the tutor, so most people know the course suits them before they pay.
Waypoint Plus is $29 a month and opens this course along with every other. At $69 this one costs about 2 months of it, so buy it on its own if it is the only course you mean to take this year.
Watch lesson one tonight. Decide in the morning.
It opens with the tutor beside it and the practice set under it, and asks for no card. The other 11 lessons are $69 once, or part of Plus.
Your money back within 30 days.
