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DataIntermediate

A/B tests you can defend

Size a test, fix the metric before launch and read the result without fooling yourself.

Rated 4.8540 reviews8,720 learners

Taught by Ibrahim Salah, verified instructorML engineer · logistics · Northline Institute
Length
5 weeks at 3 hours a weekAt your own pace, or in a live cohort
Credential
Earn a course certificateIssued by Northline Institute
Language
Taught in EnglishWith subtitles in 6 languages
Tutor
An AI tutor in every lessonIt answers from the lesson on screen

$69once, yours to keep

Or in Waypoint Plus for $29 a month

Enroll for $69Start lesson one free

Your money back within 30 days

Start

Hours you have a week
3 hours

Cohorts · live Thursdays

About this course

You finish with a one-page results memo for the most skeptical reader in the room, the one who asks how long the test ran. The examples come from the checkout, pricing and onboarding tests a product team runs most.

Skills you practice

Syllabus

  • 4 modules

    Ends on the project

  • 13 lessons

    7 to 18 min each

  • 2 h 41 min of video

    Pause to ask the tutor

  • 2 free lessons

    Watch before you pay

  • 3 quizzes

    15 questions in all

  • 1 project

    Reviewed by Ibrahim's team

    • 1.2Sample size and the effect you can detect10 min
    • 1.3Guardrail metrics that stop a bad launch12 min
    • Quiz · 5 questions9 min
    • 2.2Why peeking on day three misleads you17 min
    • 2.3Sample ratio mismatch and other broken tests8 min
    • Quiz · 5 questions6 min
    • 3.1Confidence intervals on a lift11 min
    • 3.2Segments: finding effects without inventing them7 min
    • 3.3Novelty effects and tests that need longer15 min
    • 3.4When the answer is no difference15 min
    • Quiz · 5 questions9 min
    • 4.1A results memo on one page9 min
    • 4.2Deciding what a flat result means for the roadmap18 min
    • 4.3Keeping a log of every test you ran16 min
    • Project · Plan, size and read out a checkout test, then defend it2 hours

What the price covers

In the price

  • 13 video lessons, 2 h 41 min in all
  • The AI tutor beside every lesson
  • 3 quizzes, graded as you answer
  • A project reviewed by Ibrahim's team
  • A course certificate when you finish
  • Transcripts in 6 languages

Not in it

  • Answers the tutor writes for you
  • Live reviews outside a cohort
  • One-to-one mentoring
  • A job guarantee

Your instructor

Ibrahim Salah, verified instructor

ML engineer · logistics

Rating
4.7
Learners
46.9K
Courses
3
  • 10 years in machine learning

    I build demand and routing models for a logistics firm.

  • Career highlight

    My routing model cut empty truck miles by a fifth.

  • How Ibrahim teaches

    I teach the statistics that tell noise from news.

Open Ibrahim Salah's profile

Reviews, rated4.8540 reviews

Overall rating

  • 5 stars, 86% of reviews
  • 4 stars, 9% of reviews
  • 3 stars, 2% of reviews
  • 2 stars, 1% of reviews
  • 1 star, 1% of reviews
  • Clarity

    5.0

  • Pace

    4.6

  • Practice

    4.8

  • Tutor

    4.9

  • Feedback

    4.9

  • Value

    4.7

  • Carlos M.Finance associate

    2 months agoFinished

    The tutor would not hand me the answer, which annoyed me for a week. It is also why I could do it alone in my interview last month.

  • Sofia R.Analyst, insurance

    3 months agoFinished

    The reviewed project got me the interview, and talking it through got me the job. I shared my screen on the call and took them through it.

  • Maya T.Analyst, logistics

    3 weeks agoFinished

    Two courses in, I still froze at a blank screen. Here every lesson ends with something you write, and the tutor asks what you expect.

  • Greg P.IT support

    3 months agoFinished

    Too slow at the start for anyone who already writes code. It picks up in the second half, but I nearly gave up on it in the first week.

  • Amara N.Nurse, moving into data

    4 months agoFinished

    I started without knowing what a CSV was. Ibrahim never assumed I knew anything, never made me feel slow for asking, and answered every question I posted, even the ones I was embarrassed to ask. By week six I was using what I learned at work, and my manager has since moved me onto the reporting team, where I build the weekly figures for every ward.

  • Jonas W.Operations lead

    1 month agoFinished

    Ibrahim pointed at one step in my project and asked how many rows it should return. In five years of spreadsheets, I had never asked myself that.

6 of 540 reviews

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It opens with the tutor beside it and the practice set under it, and asks for no card. The other 12 lessons are $69 once, or part of Plus.

Your money back within 30 days.

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