Free previewBusinessBeginner
Pricing what you build
Northline Institute · Guided Project
6,720 learners, rated 4.3
Free
BusinessBeginner
Product management essentials
Write the brief, order the roadmap and run the review a product team expects.
Rated 4.63,340 reviews28,700 learners
Taught by Eva Brandt, verified instructorProduct lead · marketplaces · Northline Institute- Length
- 10 weeks at 6 hours a weekAt your own pace, or in a live cohort
- Credential
- Earn a Professional CertificateIssued by Northline Institute
- Language
- Taught in EnglishWith subtitles in 24 languages
- Tutor
- An AI tutor in every lessonIt answers from the lesson on screen
$119once, yours to keep
Or in Waypoint Plus for $29 a month
Enroll for $119Start lesson one freeYour money back within 30 days
Start
About this course
Eva ran product at two marketplaces, and the course follows a fictional one through a quarter of decisions, from the first interview to launch. It is written for people in their first product role, or doing the job without the title.
Skills you practice
Syllabus
7 modules
Ends on the project
21 lessons
7 to 18 min each
4 h 45 min of video
Pause to ask the tutor
2 free lessons
Watch before you pay
6 quizzes
42 questions in all
1 project
Reviewed by Eva's team
- 1.2Working with engineering and design17 min
- 1.3Your first thirty days12 min
- Quiz · 8 questions8 min
- 2.2Opportunity trees16 min
- 2.3Sizing a problem18 min
- Quiz · 8 questions10 min
- 3.1Problem, goals and non-goals12 min
- 3.2Success metrics8 min
- 3.3Reviewing a brief with the team9 min
- Quiz · 5 questions9 min
- 4.1Frameworks and their limits16 min
- 4.2Saying no to a stakeholder16 min
- 4.3Trade-offs in writing16 min
- Quiz · 8 questions6 min
- 5.1Roadmaps built on outcomes11 min
- 5.2Sequencing around dependencies12 min
- 5.3Presenting the roadmap12 min
- Quiz · 7 questions10 min
- 6.1Working in sprints15 min
- 6.2Scope cuts that keep the goal7 min
- 6.3A launch checklist18 min
- Quiz · 6 questions7 min
- 7.1Measuring the result11 min
- 7.2The launch review16 min
- 7.3Deciding what comes next13 min
- Project · Write the brief, roadmap and launch review for one feature7 hours
What the price covers
In the price
- 21 video lessons, 4 h 45 min in all
- The AI tutor beside every lesson
- 6 quizzes, graded as you answer
- A project reviewed by Eva's team
- A Professional Certificate when you finish
- Transcripts in 24 languages
Not in it
- Answers the tutor writes for you
- Live reviews outside a cohort
- One-to-one mentoring
- A job guarantee
Your instructor
Eva Brandt, verified instructor
Product lead · marketplaces
- Rating
- 4.6
- Learners
- 28.7K
- Course
- 1
13 years in product management
I led product at two online marketplaces.
Career highlight
I grew a used-car marketplace from one city to eleven.
How Eva teaches
I teach the documents a product manager is judged on.
Reviews, rated4.63,340 reviews
Overall rating
- 5 stars, 72% of reviews
- 4 stars, 19% of reviews
- 3 stars, 5% of reviews
- 2 stars, 2% of reviews
- 1 star, 1% of reviews
Nate G.Founder
3 weeks agoFinished
I raised my prices in week two, and the course paid for itself within a month. Eva does not let a neat spreadsheet hide a guess from you.
Chloe M.Account executive
2 months agoFinished
It changed how I prepare for any conversation about money. I walked into my salary review with a number, and I walked out with it.
Hannah O.Marketing lead
4 months agoFinished
Short lessons, real homework and a project that somebody reads and answers. I have not found that on any other course I have paid for.
Zara H.Founder
3 months agoFinished
I used what I built in module three in a real investor meeting last spring. Nobody found a hole in it, and I knew where the holes would have been, because the course had made me dig every one of them myself first. We closed the round in June, and two of the investors asked which consultancy had built our model. I had built it myself, at my kitchen table.
Raj K.Bakery owner
1 month agoFinished
Useful, but it assumes a software business. I run a bakery, so I translated half of the examples into flour, rent and staff hours.
Steve W.Sales lead
2 months agoFinished
A lot of theory for a course sold as practical. The second half is better than the first, and it is where the exercises and the project start.
6 of 3,340 reviews
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Enrolling
What people ask before they enroll
A person answers anything this list does not. Ask us.
No. The first module starts from nothing, and the tutor in each lesson answers the questions a first-timer asks, however basic they feel. What you need is 6 hours a week and a browser.
Nothing expires. 10 weeks at 6 hours a week is the pace the course was planned at, and at 4 hours it takes 15 weeks. The panel above works out a finish date for whatever pace you give it.
A start date, a finish date and a live review of the week's work every Thursday, with the same 30 people from the first week to the last. The lessons and the tutor are the ones the self-paced track gets.
A Professional Certificate, with a link an employer can open to check it and your reviewed project attached. It is the one credential on the site that hiring managers ask for by name, in the job ad itself.
Yes, within 30 days of enrolling, from your account page and with no form to fill in or reason to give. Lesson one is free with the tutor, so most people know the course suits them before they pay.
Waypoint Plus is $29 a month and opens this course along with every other. At $119 this one costs about 4 months of it, so buy it on its own if it is the only course you mean to take this year.
Watch lesson one tonight. Decide in the morning.
It opens with the tutor beside it and the practice set under it, and asks for no card. The other 20 lessons are $119 once, or part of Plus.
Your money back within 30 days.
